Hate to admit it, but one thing I did on vacation this summer was — watch television. Only at night, but still way too much television, especially counting the Olympics.
Consequently, I also got to see way too many commercials.
Let me share with you the ones I disliked most. I’d also like to talk about some I liked, but right now I can’t think of any.
First let me get Billy Mays out of my system. Billed in a recent Washington Post article as “the Elvis of TV ads,” this chap never stops selling and he never stops yelling. You used to see him mostly in infomercials at night, but lately he has come out in the daytime too, like some immune vampire. Actually, in the article, he sounds like a nice guy, normal too, and apparently able to talk in normal tones when off camera. Still, what is it with him? Being able to broadcast without a mike is a talent, no doubt, and probably comes in handy when the power goes out. Still, I’m glad he doesn’t live next door to me.
Once we get past him, there are eight other current commercials I wouldn’t mind if I never saw again. Or hadn’t seen in the first place.
No. 8 — For some reason, I can’t stand the “I’m an On-the-Go-Kind-Of-Woman” (she has “Meg” written all over her medicine), but I’m not sure why. When I figure it out, you’ll be the first to know.
No. 7 — The Mazda 10-car-dash commercial. This may be a personal thing because there really isn’t any inherent reason why I should be so annoyed by young guys doing somersaults on a lineup of ten new cars. I guess it’s supposed to be vaguely Olympic-related. Still, it’s aggravating. What’s the point anyway? I mean, it’s not as if you’d buy a car on the basis of which kind you can best turn cartwheels on the roof. I suppose I should be glad that it’s guys, decently dressed (with shoes on, yet) instead of half-naked girls playing, say, beach volleyball over the car-roofs. Nevertheless, I bet you any car salesman who came out to the lot and found chaps bounding about on top of brand new cars would call the police in a second.
No. 6 — The Caduet commercials. One reason this one gets to me is that it’s so long. I suppose it is a cute idea, or it was on paper, to have someone separate him/herself into two identical people, and then blend back into him/herself, both coming and going. (Strangely enough, no one else in the commercials seems to notice this happening right in front of them.) But it goes on forever, long after you get the point. After that it only makes you decide never to buy that product no matter how high your cholesterol goes. We get it! We get it! Now you get it, off the air.
No. 5 — The Plavix commercial, where the so-called family physician with the plummy voice boringly reads off the warnings that are usually on the back of the page in magazines, or in very fine print on the bottle label. And shouldn’t you wonder about a GP who asks you to “tell me if you’re going to have an operation?” I mean, he’s your family doctor, for heaven’s sake. If you’re going to have an operation, shouldn’t he be the first to know?
No. 4 — The Boniva commercials. Sally Field seems like a nice person, even if she has only one life to live, but that’s no excuse for boring us all silly. I’m sure she has a great family (“Here, let me hug you, kid, now scram quick so I can do the commercial that’s putting food on our table.”) but still, I just can’t quite figure out why taking one pill a week is so labor intensive, as compared to taking one pill a month, which is the main reason they give you for switching.
No. 3 — The Evista commercials, that mainly seem to showcase a number of middle-aged women hanging around dressed in white towels. You’d think they could squeeze a little more drama out of these folks, have them hold a meeting or do SOMETHING. Even varying their towel colors would help. Maybe they could do the handsprings on the cars.
No. 2 — The Lowe’s commercial, with the braggart father, boasting to his teenage son about how he outsmarted the hardware company. The poor kid sees for himself that the father is a jerk, and has even accepted it, which is sadder still. This commercial is supposed to make you smile. However, at the end, when you see him pulling the same stunt on his trusting little 4-year-old (or thereabouts), you feel more like weeping, which I don’t think is what the Lowe’s people intended.
No. 1 — The Cialis commercials which show pitiful folks sitting in separate bathtubs, plumbing-challenged, and in the middle of nowhere, looking out toward the ocean or the forest. Seems to me, if I may say so, the point of the commercial might be better served if there were only one bathtub. Decently shower-curtained, of course.
Right, then.
The good commercials? Haven’t seen a lot of them lately, although I came in on the tail end of one in which a horse and a dog were doing high fives, which looked promising. And it’s not a commercial, but the Puppy Games 2004, which Animal Planet put on opposite the Olympics, were even better than the Puppy Bowls, with better commentary.
Of course, I’m a pushover for animals. I’ve been faithfully watching “The Greatest American Dog,” and it seems to me the dogs always come out better than their humans. Not to mention some of the judges who have been arrogant from the start, and actually got into a nasty brawl with each other this last week.
So what were you doing while I was on vacation?
Maude McDaniel is a Cumberland free-lance writer. Her column appears in the Times-News on alternate Sundays.
Maude McDaniel - Living
Here are the summer’s worst TV commercials
- Maude McDaniel - Living
-
-
Ordinary things can be the most amazing
When you live in this world — not that I have any experience in any other one yet — you come across absolutely amazing things that don’t amaze you.
-
Rusty takes over with his doggy wisdom
They say the world is going to the dogs.
If only! -
There are eggs, and there are Easter eggs
Today, I want to talk about — eggs. Good subject for Easter, right? But have you ever wondered how eggs, well, happen? How do they form so perfectly, with the shell always on the outside and the stuff so flawlessly contained inside.
-
The signs of old age never seem to stop
Well, I’ve satisfied your intense curiosity about chopsticks, and playing cards, and such, which means I can get back to my favorite topic these days — how to know when you’re getting old.
-
A sense of humor makes life easier
This may not be a secret — but I love laughing.
As far as I am concerned, a sense of humor transforms life from something that has to be gotten through grudgingly, just because you happened to be born and have no other choice, into an opportunity for joy, if only for a moment here and there. -
You’ve heard it before, but things are worse
Hey, I’ve been pretty good-natured lately, and it’s a strain on me. Considering my age (very old) and the state of the world (very bad), you must be amazed at my self-control in the last few months. I don’t remember saying anything good about the music or the electronics or the morals of our culture in recent columns — but I have carefully tried not to bash them. Well, not too much.
-
History of chopsticks and related subjects
Now there are some big questions in life, like where did we come from, and even bigger questions in life, like where are we going? Today, however, I prefer to talk about chopsticks.
-
Wondering? Here’s how cards began
Just in the last few years, I have become quite the cardplayer .My father would be amazed, because he would not allow me or my brothers to play cards (with the regular cardfaces) when we were growing up. We were, however, allowed to play other games that had cards of their own, like Touring and Flinch.
-
By now, we should know all the answers
Here I had expected that, by the time I reached this advanced age, I would know all the answers there were to know, or maybe even more. But apparently it was not to be, for, lo and behold, I seem to have still more questions lining up, like all those thousands of blackbirds on the lines in front of the M&T Bank on Industrial Boulevard.
-
Here are a few laughs to start the new year
Nothing’s better to start out a new year with than jokes! Even if they are other people’s jokes. And some of these are not so much laugh out loud, as just wry observations on the world. But then that’s what the best humor is often about!
- More Maude McDaniel - Living Headlines
-
Ordinary things can be the most amazing


